An AI assistant that calls leads back in 30 seconds, filters them, and hands operators only the ones ready to sign

20 minutes late = a lost lead

The client is a call center in northern Italy with 15 operators, specialized in customer acquisition for major energy providers. Leads come in from Facebook campaigns: a person fills out a form with their details, and from that moment on every second counts.

The problem was simple but devastating: operators could not call every lead back fast enough. Between filling out the form and the first phone call, 20 or 30 minutes went by; sometimes hours. In that time the person loses interest, does not pick up, or has already talked to a competitor.

The result: money wasted on advertising, operators wasting time with people who were no longer interested, and a number of closed contracts that did not reflect the quality of the leads generated. Every day hundreds of requests came in; and a big chunk was lost before ever getting a phone call.

An AI assistant that calls, screens, and routes; without needing an operator

We dropped an AI voice assistant straight into the call center's acquisition process. Every time a person fills out the form on Facebook, the system calls them back automatically within 30 seconds; with a natural voice, in Italian, following a script built for the energy sector.

The assistant runs a real conversation: it checks interest, gathers the important information (type of supply, current usage, timing, contract details) and assigns a score. Only leads with a high enough score get passed to an operator, with all the data already collected and organized.

The detail that changes everything: the assistant handles 5 to 8 calls simultaneously. An operator does one at a time. That means at peak moments; when 10, 15, 20 requests come in within a few minutes; the system loses no leads. Zero queue, zero wait.

It is not an answering machine with a phone number

The voice assistant is a system built specifically to handle high volumes of outbound calls. It is not a 1990s answering machine, it is not a chat with a voice; it is a system designed specifically to screen leads over the phone in the energy sector.

Same conversions, lower costs, no lost leads

The share of successfully screened leads stayed at 30%; the same level as human operators. But the point is not to beat humans on a single conversation. The point is that every single lead gets called back immediately, no one falls through the cracks, and operators spend their time only on the people who are ready to sign.

On the opposite front; the customer care requests coming inbound on the switchboard; we built a twin system for the same client: an AI voice agent that answers inbound calls, handles routine requests, and warm-transfers to an operator when a real human is needed.

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