- In white-label development an agency or software house sells the project under its own brand, and a technical partner builds it.
- The client relationship stays with the agency: the commercial proposal, project communication, decisions on how to present the team.
- The technical partner handles technical analysis, design, development, testing and documentation, as agreed with the agency.
- Before starting, put in writing how to present yourselves to the client, who joins technical meetings and who receives code and data.
All frequently asked questions →
Who does what
The split is simple, and worth writing down anyway.
- The agency manages the client relationship, the commercial proposal and project communication.
- The technical partner delivers technical analysis, design, development, testing and documentation, under the agency’s brand.
- Together they agree scope, timeline, how to present themselves to the client and whether the partner joins technical meetings.
Who manages the client relationship
The agency. It presents the proposal, answers the client and decides how to communicate the project. The technical partner may join technical meetings, under the agency’s brand or introduced by name, as agreed beforehand.
The client should not hear two different voices: technical questions go through the agency or agreed meetings, and the partner does not contact the client on its own.
What to put in the agency–partner contract
Four points prevent almost every dispute.
- Confidentiality and the partner’s commitment not to approach the client directly.
- Who receives the code, and who holds the rights at the end of the project.
- Price, timeline and what happens when the client changes requirements.
- How the client’s personal data is processed under GDPR (Article 28).
Yempik works white label for agencies, software houses and consultants: custom software, AI agents and integrations. Alternatively a partner can refer an opportunity and leave the project to us. Details are on the partner page.
More questions
Will the client see the technical partner’s name?
Only if you decide so. Before starting you agree how to present yourselves and whether the partner joins technical meetings.
Does the agency need a technical team?
No. The agency manages the client and the proposal; the partner builds the technical side. Agencies that prefer not to run the project can refer the opportunity.
Answer edited by Raffaele Zarrelli, co-founder of Yempik, written with Claude. Prices, timelines and cases are the ones Yempik publishes; this page was last updated on 8 November 2026.
Shall we look at your case?
Tell us about the work you want to start from. The first call is free, and if the project does not make sense we will say so.
Book a call