Knowledge starts ageing as soon as it is written down
In Intarget’s Innovation Hub, strategic knowledge about the most important customers lived with individual people. Before a senior client meeting, a Business Partner could spend hours rebuilding the context; when someone left the team, some of that memory left too.
Three attempts to capture that knowledge in hand-built PowerPoint decks had failed. There was no owner for updates, no routine, and no maintainable format: the document was created, then fell out of date.
Keep context close to the work that creates it
In the redesigned workflow, the Business Partner answers questions instead of filling in a dossier. The system maintains a structured knowledge base, fed by CRM and public sources. The deliverable is no longer a presentation to rebuild; it is context that can be retrieved and kept current.
The same Innovation Hub also developed an agent for quality-checking advertising creative and produced a seventy-page strategic pitch with a two-person team. Different examples, the same choice: start from a recognisable work outcome and redesign the process around it.
A shared principle, not a label assigned to the client
In Simone’s account, the system is described as a company brain: customer context no longer depends on a dossier prepared for one meeting. People contribute their knowledge; the system makes it easier to retrieve and keep current.
It is the same idea behind a Company Brain: what a company learns through its work should remain accessible and useful in future work. The value is not a larger archive for AI, but a base with sources, a way to update it, and a clear place in the process.
Want to see whether a similar approach makes sense for your team? Let’s talk.